An airy, sophisticated feel immediately imparts a sense of ease and professionalism. Subtle greys and spacious type are evident in this logo design project.

Desired approach – sophisticated. Colour palette – greys. Design vision – minimalist.

This logo project created some interesting challenges as a designer. We were essentially tasked with creating a logo that allowed their work to sing, without causing visual interference.

Subtle shades of grey and a highly minimalist approach worked to create elegance, and an almost zen-like appeal, producing a logo design that conveys class, and not clutter.