This Creemore bicycle shop brings decades of experience and heritage to the market, and wanted a strong, energetic brand that would reflect that.

Has this Creemore bike shop been in business since the 1940s? Their brand certainly suggests it, with rich colour and detail that delivers a refined, heritage feel. Considerable research was undertaken in order to ensure a period approach, without blatantly knocking off traditional signs and logos.

Adding details, without overwhelming the simplicity of the logo, was challenging. The mark has a sense of balance and carries some subtle, and some less obvious, references to the trade. An effort was made to avoid the typical wrenches and tools often seen in similar efforts.

This brand outcome lends itself nicely to traditional signage and print collateral, and we look forward to being a part of that endeavor in the future.